Events Management Explained
David Soffer, July 6, 2018 11:34 am
What Does an Events Manager Do?
If you are interested in getting a job in the hospitality industry and are specifically curious about finding out more on the role and responsibilities of an events manager position, finding out all you can about the role itself is key. In this guide, we will explain in detail exactly what this job entails, in order to help you determine whether or not it may be the right role for you, as well as qualifications you may need and future prospects for development, helping you acquire some of the skills you need to succeed in hospitality.
Events managers play a crucial role in the hospitality industry, helping countless functions and events go off without a hitch at their venue of employment. From weddings to corporate events and bar mitzvas, an events manager’s role is varied and filled with job satisfaction. Jobs in hospitality may at times be challenging, but they are always rewarding and being an events manager is no different in this way.
The Role of Event Manager
As the name of the position suggests, you will be the main person responsible for putting on a variety of events, involved in the entire process; helping with the preparation before the event starts, as well as managing the running of the event in question on the day itself. You are also likely to have to complete an evaluation after the event.
Events managers typically work normal office hours in the preparation stages of the event. However, as the event date gets closer you may have to work extra hours in order to ensure the event can go ahead. If you are involved in managing and planning outdoor events, you need to remember that you will to some extent have to work in whatever the weather conditions may be, and this may include working on evenings and at the weekends.
What Kind of Events Do Events Managers Look After?
Depending on the company that you work for, you could be helping to prepare and plan a whole host of different events, or you may be specialising in working in a particular kind of event. This could include any of the following:
- Music festivals
- Fundraising and charity events
- Social events
- Entertainment events
- Cultural events
What Are the Responsibilities of An Events Manager?
There are number of varied responsibilities that you will be required to take on if you get a position as an event manager. These are likely to include the following:
- Managing a team of staff effectively, delegating successfully when needed to, and providing team members with full briefings, as well as support if needed to deal with staff conflict
- Liaising with marketing and sales teams in order to help promote events
- Liaising with clients in order to determine what they want out of the event and if there is a specification that needs to be met
- Researching will make up a large proportion of your daily tasks when preparing for an event, looking for things such as contractors, suppliers, venues and catering
- Negotiating costs and hire
- Coordinate and manage suppliers as well as event logistics for things such as travel and catering
- Handling client queries quickly and efficiently
- Organising facilities for traffic control, security, hospitality and car parking
- Organising entertainment or guest speakers for the event
- Product post-event evaluation
- Ensuring that health and safety regulations have been abided by
- Ensuring that insurance is in place for the event
What Skills Do I Need to Become an Events Manager?
There are a number of skills you should look to have in order to make sure you stand out from other candidates vying for an events manager position. These may well include:
- Having excellent communication and interpersonal skills, as your job will primarily be focused on talking and helping others, to help improve the overall experience for guests and clients
- Excellent organisation skills; being able to multitask, as you will be having to prepare a number of things at once
- Being able to keep calm in a fast-paced, often stressful environment to ensure that the event still runs efficiently despite potential issues that could arise
- Having great time-management skills
- Being extremely self-motivated
- A creative approach to problem solving
- Having previous project manager experience is a definite bonus, though not always essential as you may receive training on the job
- Being able to haggle and negotiate with people effectively, especially when it comes to liaising with suppliers, contractors and venues, where you will most likely need to budget and therefore keep costs to a minimum
- Having excellent problem-solving skills and diplomacy
- You will also need to good administrative and IT skills
How Much Will I Earn as an Events Manager?
This will be dependent on the company in question, as well as the level of experience you have acquired thus far. The National Careers Service gives the following figures as a guide with regards to what you could expect to earn. These numbers do not necessarily include commissions and bonuses, which may also be included, especially if your role involves marketing and sales:
- If you have just started out as an events manager, you will likely earn a starting salary of between £17,000 and £21,000
- If you have a considerable amount of experience in the industry, you can expect to earn between £25,000 and £40,000 annually in total
- If you have many years of experience as an events manager, you could reasonably expect to earn anywhere between £50,000 up to £80,000 altogether